General Paints

Think Automotive Refinish

Think General Paint Co.

Originally established in 1959 as a toll and private label manufacturer, General Paint started its automotive coating production in the late 70s to become one of the fastest-growing producers of car paints and ancillaries for the refinish industry.

With facilities and affiliate offices in Europe, the Middle East, and the USA, GPC currently distributes its products in more than 70+ countries around the globe; it has a significantly more dominant position in the Middle Eastern and Gulf region where it is ranked as the refinish market leader in several countries.

GenRock, GenVerde, and Gen2O, the systems sold by GPC, consist of a wide selection of products for automotive refinish coatings, that comply with international regulations.

GPC’s success is achieved through the continual improvement of its quality management system complying with all relevant laws & regulations, by implementing an Integrated Quality Management System according to ISO 9001:2015 as well as a strong focus on training, and time management, productivity, and efficiency in the body shop.

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